According to Canalys analysts, in the first quarter of this year, global shipments of smartphones collapsed by 11%. This is a very significant decline due to unfavorable economic conditions and consequently poor demand.
The global smartphone market was held back by the volatile business environment in the first quarter. Markets have seen a spike in COVID-19 cases. Suppliers are facing significant uncertainty due to the situation in Ukraine, ongoing lockdowns in China and the threat of inflation. All this was added to the traditionally low seasonal demand. Suppliers must prepare to respond quickly to emerging opportunities and risks without detracting from their long-term strategic plans. The good news is that a painful component shortage may resolve sooner than expected.
Despite the decline in sales, Samsung and Apple were able to increase their shares. The Korean giant leads with a share of 24% vs. 22% a year ago, while the Cupertino giant, thanks to the success of the iPhone 13 line, continues to hold the second place with a share of 18% vs. 15% a year ago.
The remaining companies in the top five, and these are Xiaomi, Oppo and Vivo, lost their positions.