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Demand for smart speakers “Capsule” from VK soared in Russia – by 430%

VK (former Group) has summed up the sales results of the first quarter for smart speakers Capsula and Capsule Mini.

In 2022, interest in smart speakers with Marusya has grown markedly. In the first three months of 2022, 430% more Capsule Mini smart speakers were sold than in the same period last year.

At the end of 2021, VK released the Mini Capsule in three new colors: conifer green, sea blue and terracotta. Colored speakers turned out to be more popular than classic gray ones, and most often they bought the blue “Capsule Mini”.

Anatoly Kulbatsky, director of smart products at VK, said:

Audience interest in voice technologies is growing, and we are constantly working to make our products smarter and more functional. Possibilities of Capsule and Capsule Mini go far beyond turning on music or an alarm clock. With their help, for example, you can control smart home devices from a large number of manufacturers, and every day Marusya learns to answer more and more complex questions.”

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