Cryptocurrency exchange Huobi has unveiled an updated brand strategy that will see the platform drop the official name Huobi Global.
The new name consists of two Chinese characters, one of which means eternal life force and the transmission of this force to future generations. The second means the determination to win, which symbolizes the company’s desire to return to the top 3 exchanges in the crypto industry.
After the name change, the exchange will continue to develop the brand and “focus as much as possible on the policy of using the native HT token.” The asset will remain at the center of Huobi’s business strategy, the company said.
As part of the global expansion, the exchange plans to open a representative office in the Caribbean.
“With a renewed brand, a new roadmap, and under the guidance of a global advisory board, I am confident that Huobi will strengthen its market leadership and regain its top spot among other industry leaders,” said Justin Sun, founder of the Tron Foundation.
Huobi will also ramp up investments in Southeast Asia, Europe and other regions that offer user base growth potential.