The Singapore-based exchange has also got the branding rights inside and outside the football stadiums as part of the deal. The exchange will also be the exclusive crypto trading partner for FIFA events in Qatar.
Crypto trading platform Crypto.com has signed a sponsorship deal for the FIFA World Cup to be held in Qatar later this year. One of the most watched global sporting events, this deal will strengthen the brand of Crypto.com. The Singapore-based exchange has also got the branding rights inside and outside the football stadiums as part of the deal. The exchange will also be the exclusive crypto trading partner for FIFA events in Qatar.
The value of this sponsorship deal is not known. A press release by Crypto.comI told that users will also get a chance to watch the matches of this tournament and win special merchandise. Kay Madati, FIFA’s Chief Commercial Officer, said, “Crypto.com has already demonstrated its commitment to supporting top-class teams and big events, and FIFA’s global platform for football is enormous. We are delighted to be associated with the FIFA World Cup in Qatar as a sponsor. This will help take the game forward at the global level.”
Crypto.com has previously been involved with sports events and deals in some countries. Last year it signed a 10-year sponsorship agreement with Ultimate Fighting Championship (UFC) for approximately $175 million.did. It also has a sponsorship deal with Formula 1 for its Sprint series of around $100 million. It has also acquired the rights to rebrand the Los Angeles Staples Center as Crypto.com Arena.
Kris Marszalek, Co-Founder and CEO of the exchange, said, “We are very excited to be the sponsor of the FIFA World Cap, one of the most prestigious tournaments in the world. This will increase the awareness of Crypto.com around the world. With FIFA Through our partnership, we will continue to use our platform in innovative ways that will enable the exchange to contribute to great sports events and enhance the audience experience.” Trading in cryptocurrencies has increased in recent years and due to this the firms belonging to this segment are also increasing their business. These firms have also increased spending on marketing and branding.