McDonald’s and Red Bull initiated this trend in 2023, which subsequently faced significant criticism. The main point of contention revolves around the perceived misuse of technology by brands for promotional purposes.
If you were asked what connects BJP, Congress, AAP, and European football clubs Barcelona and Paris Saint-Germain (PSG), you might draw a blank. However, some individuals assert that the common thread among them is their participation in the “Click here” trend on X (formerly Twitter). Despite its widespread adoption, few people understand the true meaning behind this trend, which isn’t entirely new. It first emerged last year as a means of criticism.
So, what exactly is the “Click here” trend on X?
On X, millions of users are sharing an image featuring a white background with the “Click here” symbol, accompanied by the caption “Click here.” The image depicts an arrow pointing towards a corner where the word “ALT” is written. Upon clicking, a box opens. For the BJP, the “Click here” trend signifies support for the Modi government. Similarly, other political parties interpret it in alignment with their own agendas. Notably, many brands have also capitalized on this trend for promotional purposes.