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China will massively import laptops and PCs of Machenike and Thunderobot brands to Russia

The Chinese manufacturer of gaming PCs, laptops and peripherals Machenike is entering the Russian market. How informs Kommersant, this equipment will be supplied by Marvel Distribution, OCS and Treolan. Deliveries of the brand’s equipment are also expected. Thunderbot.

This is an extremely promising brand, which, according to our estimates, occupies about 20% of the gaming device market in China.”, — said in “Marvel Distribution”.

The Machenike brand belongs to the Haier concern, which has previously supplied electronics and household appliances to Russia. He also owns the aforementioned Thunderobot trademark. At the same time, Machenike equipment has already been available on the Aliexpress and Ozon sites for at least six months.

During the first half of 2022, hundreds of Machenike devices were sold, primarily peripherals – mice and keyboards“. — specified in Ozon.

According to M.Video-Eldorado, in the first half of the year, 1.4 million laptops were sold in Russia (an increase of 10%) for 90 billion rubles. (over 25% increase). Of these, 15% were gaming laptops, while gaming monitors accounted for about 60% of the total. At the same time, it is argued that many people buy specialized solutions “not only for gaming, but also use, for example, for work or creative tasks.”

At the same time, independent expert Sergey Vilyanov believes that Machenike makes “not gaming devices, but simply high-performance laptops with a discrete graphics card. And the head of TelecomDaily, Denis Kuskov, said that parallel imports do not allow importing a full range of devices into the country.

Against this background, it is logical for Chinese vendors to enter the Russian market, often not even very familiar in the Russian Federation.“, he believes. At the same time, earlier reportedthat parallel import does not cover server requests for IIT companies. Kuskov also believes that due to a decrease in the purchasing power of the population, gaming laptops will not be popular in Russia.

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