Online media company BuzzFeed will use ChatGPT.
The company is planning to use new technology to make personality quizzes.
According to the CEO of BuzzFeed, technology will help in increasing the content of workers.
New Delhi. Online media company BuzzFeed is planning to use OpenAI’s Artificial Intelligence (AI) ChatGPT to create its own content. In this regard, Jona Peretti, CEO of BuzzFeed, said that ChatGPT will play a big role in the company’s operations. In particular, the company plans to use the new technology to create personality quizzes. This technology that generates text based on the questions asked by the users and their responses.
Peretti also said that AI technology will help in increasing the content of workers. We are seeing breakthroughs in AI ushering in a new era of creativity that will allow humans to use creativity in new ways with new opportunities.
He said that AI-generated content will become part of our core business from the research and development stage this year. It will be used to create quizzes, conduct staff brainstorms and personalize content for BuzzFeed’s audience.
Buzzfeed is also hopeful that technology will activate their business. The company has been struggling for a long time. Its stock has declined by about 40% over the last year. BuzzFeed lost $27 million in the last quarter of the year, although sales grew 15 percent over the previous quarter.
being used in many areas
OpenAI has recently taken the tech world by storm and has already been tested by companies across multiple industries who are experimenting with its capabilities and applications. Its generic AI has attracted the attention of business leaders and investors. It has been used for writing high school essays, creating legal documents, and transcribing speeches.
Will make workers considerate
Experts expect it to take over rote administrative tasks and replace some employees, while adding to the quality of many jobs. Experts believe that this skill will make professionals more thoughtful.
What is ChatGPT?
ChatGPT is a conversational dialogue model capable of understanding and responding to human speech. For this, it takes support of Artificial Intelligence (AI) and Machine Learning. It is being said that this app can also pose a threat to Google. It can generate written text like a human.