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Bloomberg: trying to slow down the fall in sales, Apple announced record discounts on Mac for wholesale buyers

According to Bloomberg, Apple is trying to boost Mac sales with a promotional offer for small businesses that buy computers in bulk. This should help deal with the slowdown in holiday quarter sales.

The company is offering up to 10% off its 14-inch and 16-inch Apple M1 SoC MacBook Pros, company representatives and Apple retailers said. Businesses purchasing 5 to 24 MacBook Pros in any edition will receive an 8% discount, and those purchasing 25 units in bulk will receive a 10% discount. The offer is valid until December 24th. This exceeds the typical discount for small and medium businesses.

Last month, the company warned that growth in its holiday quarter would be slower than in the previous period due to a “substantial” decline in Mac revenue. Mac computers brought in more than $11.5 billion, or almost 13% of Apple’s total revenue, in the company’s financial quarter ended Sept. 24. It was the best sales period in the history of this product line.

In its marketing materials, Apple described the new promotion as a “special Mac campaign.” Sales staff have recently been briefed on the promotion and have begun contacting companies Apple has previously done business with to gauge interest. Small business representatives said they rarely receive calls from Apple with offers of promotions. Apple declined to comment.

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In addition to trying to boost MacBook Pro sales, Apple may be trying to clear some inventory ahead of new models. Updated MacBook Pros based on the Apple M2 Pro and M2 Max SoCs are expected to launch in early 2023.


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