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AvtoVAZ reminded dealers of the need to comply with the recommended prices for Lada

The shortage of cars and increased demand have created conditions under which it has become almost impossible to buy a new car at a dealership at a recommended retail price.

AatoVAZ sent a letter to dealers, in which the plant asked them to comply with the recommended retail prices not only for cars, but also for accessories.

We remind you of the need to comply with the recommended retail price for cars, additional equipment and accessories supplied by JSC “Lada-Image”, as well as additional financial products such as Lada Insurance and Lada +1.
Extract from a letter

Previously, AvtoVAZ announced the “Recommended Retail Price Guarantee” campaign, under which the buyer is guaranteed that the recommended retail price for a new Lada car will be maintained.

In July, amendments were made to the Code of Administrative Offenses, which introduce sanctions for imposing additional services by sellers, including when buying cars. The penalty for this violation will depend on the amount of imposed options.

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