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Audi Cars Price Hike: Buying Audi cars in India again costlier, announcement of increase in prices of all models

Germany’s famous luxury car manufacturer Audi India (Audi India) has announced on Wednesday that it is going to increase the prices of its various models. Audi India has announced a price hike of up to 1.7 percent across its model range. The increased prices will be effective from January 01, 2023. The company has cited rising input and operating costs for the price hike.

company statement

Balbir Singh Dhillon, Head of Audi India, said, “The primary objective of Audi India’s business strategy is to focus on a model that drives profitability and sustainability. Price correction due to rising supply-chain-related inputs and operating costs The new price range for our models is directed at maintaining the premium value position of our brand, ensuring sustainable growth for Audi India and our dealer partners. As a brand, we have always focused on human centricity. and we continue to ensure that the impact of the price increase is as minimal as possible for our customers.”

Prices were increased in August

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Earlier, Audi India had announced an increase in the prices of its cars in August 2022. After which the increase in the prices of Audi India’s cars came into effect from 20 September 2022. Now after three months, it has been announced to increase the prices again. At that time too, the company attributed the increase in car prices to rising input and supply chain costs.

current line-up

Audi India’s current line-up includes the petrol-powered Audi A4, Audi A6, Audi A8 L, Audi Q3, Audi Q5, Audi Q7, Audi Q8, Audi S5 Sportback, Audi RS 5 Sportback, and the Audi RSQ8. The electric vehicle portfolio under the e-tron brand includes the Audi e-tron 50, Audi e-tron 55, Audi e-tron Sportback 55 and India’s first electric supercars, the Audi e-tron GT and Audi RS e- tron GT included.

how much will it affect

There has been an increase in the prices of cars in every segment this year. Every company has blamed rising input costs. However, the increase in prices is believed to make no difference to the sales of the luxury car segment at large. This is something that can be seen in the strong sales of the top German brand.

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