Apple, the world’s popular iPhone maker, has retained the top position in terms of revenue in global smartphones this year. The company has increased its share of revenue despite a decline of about 3 percent in smartphone sales in the third quarter. The main reason for this is the increase in the average selling price of the company by about 10 percent.
According to a Counterpoint Research report, 5G phones accounted for about 46 percent of Apple’s total sales. In the third quarter, the company had a 42 percent share in the global smartphone market in terms of revenue. In the third quarter last year, this figure was 37.1 percent. during July to September company The sales of iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max were the highest. Apple didn’t start shipping the iPhone 14 Plus until the first week of October. In terms of revenue in the global smartphone market, South Korea’s Samsung was in second place with 18.3 percent.
China’s Xiaomi took the third spot with 8.3 percent. Apart from this, the share of Oppo and Vivo was 6 percent and about 5 percent respectively. Xiaomi’s revenue decreased by about 10 percent in the last quarter. Global smartphone on sale of the company market The recession and the decrease in demand in China have had an impact. There was a decrease of about 11 percent in the sales of its mobile devices. During July-September, the company’s sales stood at 70.5 billion yuan (about Rs 80,900 crore). Xiaomi’s sales were slightly higher than expected, but the company’s net loss of about 1.5 billion yuan was surprising.
Xiaomi had written down nearly 3 billion yuan in items such as loss on investments, resulting in a net loss in its results. Due to the zero covid policy in China, the difficulties of tech companies have increased. This has hindered the supply chain. However, Xiaomi has managed to increase market share in Europe. Global sales of smartphones are expected to decline by 2.9 percent next year. Xiaomi has laid off workers on a large scale in China. The company’s unit sales are expected to fall this year.