Apple’s smartphones are being bought a lot in India these days. A recent research on the Indian smartphone market suggests that three out of every five smartphones purchased in the first quarter of 2023 were iPhones. This figure is quite shocking. Apple is dominating the premium segment these days. Statistics say that Apple occupies 62% of the smartphones sold above Rs 45,000. It is being said that Apple is now preparing to strengthen this hold further by opening its retail stores in India.
Indian smartphone market The new research report can be disappointing. Counterpoint Research has released its forecast for the first quarter of the year i.e. Q1 2023. Report has been introduced. Talking about year on year growth, here the smartphone market has suffered a loss of 19%. That is, there has been a decline of 19% in smartphone shipments in the first three months of the year. This is the third consecutive quarter when the number of shipments in the smartphone market has decreased. The report states that the consumer mood is now changing. Most of the smartphones are being sold in India during the promotional period sales.
There itself, apple This report is giving positive signals. Samsung is currently wearing the tag of the top company in the Indian smartphone market. While Apple’s coin is running in the premium segment. Apple accounts for 62% of the sales of smartphones above Rs 45,000. Talking about the total share in the Indian smartphone market, Apple shares 6% of the market here. Whereas in the year on year shipment growth, it has achieved a growth of 50% in Q1 2023.
The report states that Apple recently launched its Apple Store Has started, due to which its image and hold has become stronger in the country. According to research firm analyst Shilpi Jain, customer behavior is changing now. More demand is being seen in the promotional period only. The quarter saw a sharp spike in smartphone demand around the Repulic Day sale, while it dropped sharply after the sale period ended.
Golden era for 5G smartphones
The research report says that even though the shipments of smartphones have reduced in the country, the sales of 5G smartphones have still increased. Currently in the smartphone market 5G smartphone The stake is 43%. While this segment has also registered a growth of 23% in year on year growth. The coming time for 5G handsets is also said to be good. There is a possibility of further increase in their demand. This growth is expected to continue in the second and third quarter of the year as well.