Apple’s highly anticipated augmented reality (AR) smart glasses, part of the company’s ‘Atlas’ initiative, may still be three to five years from launch, according to recent reports. While competitors like Google, Meta, and Samsung have made strides in AR wearables, Apple appears to be grappling with significant hurdles in delivering a lightweight, affordable, and efficient AR device.
Apple’s Ongoing Development Challenges
In a recent edition of the Power On newsletter, Bloomberg’s Mark Gurman detailed Apple’s progress and the obstacles it faces in developing AR smart glasses. Despite introducing the Apple Vision Pro earlier this year as its initial mixed-reality offering, the Cupertino-based company continues to refine its approach for standalone AR glasses. Key challenges slowing development include:
- Lightweight design for user comfort.
- Extended battery life to support prolonged usage.
- High-quality displays that deliver a compelling AR experience.
- An affordable price point to make the product accessible to a broader audience.
Gurman emphasized that Apple is unlikely to launch the device until it achieves a balance across these critical factors.
Vision Pro as a Stepping Stone
Apple’s current AR-related offering, the Apple Vision Pro, has laid the groundwork for its exploration into augmented reality. However, the Vision Pro’s hefty $3,499 price tag limits its market appeal. In comparison, devices like the Ray-Ban Meta Glasses are significantly more affordable.
To expand its wearable ecosystem, Apple is reportedly planning a more budget-friendly version of the Vision Pro. Expected to debut in 2025, this stripped-down model could feature fewer cameras and sensors, simplified build materials, and a price range of $1,500 to $2,000 (approximately ₹125,900 to ₹167,900).
AR Glasses: Apple’s Vision for the Future
Apple’s AR glasses represent a long-term vision to deliver a next-generation wearable capable of immersive augmented reality experiences. However, finding the right balance of functionality, usability, and cost remains a daunting task. The company’s commitment to perfecting the product suggests it is unwilling to rush development at the expense of user experience or technological innovation.
As the tech industry eagerly awaits Apple’s foray into AR smart glasses, the timeline remains uncertain. With significant advancements needed across design, hardware, and pricing, consumers may have to wait until 2028 or beyond to see Apple’s AR glasses become a reality.
Stay tuned for updates on Apple’s progress in the AR and wearable tech space!
