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Apple in Talks with AI Companies to Boost iPhone Intelligence

On June 23rd, 2024, news broke that Apple has been in discussions with several artificial intelligence (AI) companies about incorporating their technology into Apple’s new iPhone intelligence system. This move comes as Apple looks to expand its AI capabilities beyond its own in-house developments.

One potential partner is Meta, the parent company of Facebook. Meta has been discussing integrating its generative AI model, which can create new text formats, with Apple Intelligence. This would allow users to ask Siri, Apple’s virtual assistant, more complex questions and receive more informative answers.

Apple is also reportedly interested in working with other AI companies. Anthropic, an AI startup, has been in talks to bring its generative AI technology to the table. This could further enhance Siri’s abilities and provide users with even more powerful tools.

Discussions are also underway with Perplexity, an AI search startup. Their technology could be integrated with Apple Intelligence to improve search functions on iPhones.

These partnerships are not yet finalized, but if successful, they could significantly boost the capabilities of Apple Intelligence. The exact financial details are unclear, but reports suggest that AI companies might be able to sell premium subscriptions to their services through Apple Intelligence.

This news comes shortly after Apple announced its plans for a more robust AI strategy. The company intends to integrate Apple Intelligence across its entire app suite, including Siri. They’ve already confirmed a partnership with OpenAI, the creators of the popular ChatGPT chatbot, which will be available on iPhones.

By working with various AI companies, Apple is aiming to provide iPhone users with a wider range of intelligent features and functionalities. This could lead to a more powerful and user-friendly experience for Apple customers.


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