Mike Markkula had a 26% stake in Apple. When Apple was founded in the year 1977, Mike Merckula had invested in Apple only then. Along with Steve Jobs, Mike Markkula introduced Apple’s marketing philosophy, which is still relevant even after 46 years.
Apple is not happy just selling its products. His thinking is that he should also focus on all these three things- Empathy, Focus and Impute. In fact, all the major brands of the world include all these three things in the form of their business strategy and marketing. These three things have a big role behind the success of Apple for five decades. We explain to you in detail what is meant by these three strategies of Apple.
Empathy: Apple’s business strategy is to understand and support customer needs. For this you can use your product or service. Apple is not satisfied by selling iPhone or MacBook to its customers, it understands their needs and helps customers accordingly. By selling its products, Apple does not leave the customers hanging in the balance.
Focus: Apple keeps its eyes focused on the things that matter. She does not do any work by following the latest trends or other companies and maintains her focus. Apple knows why people buy its products, so it does not get distracted by the products or strategies of other companies.
Input:Apple, the world’s leading tech company, pays a lot of attention to even small things. This instills the confidence in the customer that Apple has taken care of every little thing that the customer needs. In fact the first impression of any product is very special. You do not give a second chance to a product so that you get out of its first impression and form an opinion on it again.
According to this, Apple has proved successful in making the first impression of customers excellent by paying attention to small things and because of this, Apple has remained the first choice of people for the last five decades. Apple has followed this business philosophy for the last five decades and the interesting fact is that even today Apple works on its same business strategy.