The relevant statistics were published by the RBC publication, citing reports from the Citilink retail chain and another major retailer. According to the source, stocks of digital equipment from Apple, Samsung and other brands that have suspended deliveries to the Russian market will be enough for 2-3 months of trading.
“We are trading the remaining goods from the warehouse, the iPhone 11 and 12 have been sold in Russia for several years, their stocks were small. In addition, after the increase in prices, the cost of these models turned out to be more affordable compared to new models. Now the iPhone 12 Pro Max costs about the same as the iPhone 13 Pro Max six months ago, ”said an employee of one of the large retail chains in an interview with the publication.
According to statistics provided by MTS, at the end of 2021, Samsung ranked first in the Russian smartphone market (32.1% of sales), Xiaomi second (29.1%), and Apple third (15.2%). According to analysts, the suspension of deliveries of devices of the South Korean brand will allow Chinese manufacturers to occupy its niche. However, the sources of the publication note that there may be problems with their supplies due to complicated logistics and currency fluctuations.
Some foreign manufacturers have announced that they are preparing to adapt their business to current conditions, but this may take some time. The possibility of legalizing parallel imports was also discussed as a method of combating the shortage of digital equipment in Russia , but representatives of the Ministry of Industry and Trade did not answer a direct question from journalists. At the same time, the representative of the ministry stressed that we are talking about the import of original goods through alternative supply channels.
- Advertisement -