According to Forbes, Apple has been in business for two years. Affected companies include dating apps such as Tinder and Bumble, media giant HBO, and others. The ads do not indicate that they are hosted by Apple. For most users, it will look like an advertisement from the app publishers themselves. However, we managed to find out who is really posting these ads.
Why would Apple do this? The company wants as many people as possible to download these apps from the App Store. IPhone users can now subscribe in apps via the App Store or on the service’s website. In the first case, developers will pay a commission of 30%. In this way, Apple wants to increase its profits. In this case, developers suffer.