Honda has started a new campaign to sell its two wheelers in the coastal areas of Kerala on the occasion of festivals. The company has built a floating ‘floating showroom’ on a boat, on which the company is showcasing Activa scooters. According to the company, the aim of launching such a campaign is to add new customers to Activa scooters in the coastal areas.
This floating showroom of Honda will go to 15 main locations along the coastal areas of Kerala. According to Honda, online inquiries for Honda vehicles in Kerala have increased by 41% and retail stores by 24% during festivals. On the launch of the floating showroom, Atsushi Ogata, CEO, Honda Two-Wheeler said, “The company we are striving to offer localized services to the Indian customers. Through the floating showroom, we are glad that our relationship with our consumers has been strengthened. The results achieved so far are a testimony to Honda’s strong customer engagement and we are hopeful that it will contribute to building better and longer lasting relationships with our customers.”
Apart from offering attractive offers and affordable finance options, Honda Motorcycle & Scooter India is also offering attractive offers and schemes on two wheelers for the locals. With this campaign, Honda has become the first brand in India to introduce such an unconventional advertising technique.
This festive season, Honda is offering offers on its two wheelers across the country. The festive offers can be availed on Honda two-wheelers till October 30, 2022. The company is offering offers like cashback, zero down payment and no interest EMI on its bikes and scooters.
Up to 5 percent cashback can be availed on buying Honda bikes or scooters this festive season, which can be up to a maximum of Rs 5000. Apart from this, if you buy a two wheeler on loan, then the company is also offering zero down payment with certain conditions. Apart from this, you will not need any hypothecation to get financed.
The company is offering the benefit of two-wheeler financing at No Cost EMI. This means that zero percent interest will be applicable on the EMI. Let us tell you that the company has partnered with companies like Standard Chartered, Federal Bank, Bank of Baroda, IDFC First Bank, One Card, for cashback.
Let us tell you that Honda Two-Wheeler has become the number-1 two-wheeler manufacturer in the country in September, beating Hero MotoCorp. As per the data released by both the companies, Hero MotoCorp sold 2,22,712 units of vehicles in the domestic market in September 2022, while Honda registered sales of 2,55,909 units in the same period, leading in sales. According to some reports, the reason behind Hero MotoCorp’s lag is being attributed to the company’s weakening grip in the rural markets.