Samsung Electronics has decided to resume sales of OLED TVs in the South Korean market. This is the first batch of Samsung OLED TVs to hit the company’s home market in over 10 years. Samsung Electronics previously pulled out of the OLED TV market due to poor margins, with the result that the local OLED TV market is now completely dominated by LG.
Samsung last launched OLED TVs in South Korea in 2013. Later, due to various factors including profitability, the company switched to Neo QLED TVs in South Korea, which are advanced LCD-based versions.
Although Samsung is the world’s largest TV supplier, 60% of the world’s OLED TVs are manufactured by LG. Of the 203 million TV shipments worldwide last year, OLED TVs accounted for about 6.5 million units, according to Omdia. Global OLED TV market revenue fell 13.6% in 2022, but the agency expects the OLED TV market to grow to $12.5 billion this year, up 12.3% from last year .
Samsung’s new OLED TVs in South Korea are available in three sizes: 77, 65 and 55 inches. Among them, the 77-inch OLED model costs about $6,000.